SEO content that shoots to the top of SERPs has a few things going for it, including this major feature: It’s incredibly readable. When your audience clicks your link, every single element on the page makes them want to stay and read it. And, when they stay and read, that makes your page look great to Google. It signals, “Hey, this page is relevant to the search query! The user has found the information they were looking for!” That signal is called dwell time – or, the amount of time that passes between the point when you click on a search result and the point when you return to the results page. Readability contributes to longer dwell times with a few qualities that are baked in: 1. Clarity 2. Organization 3. Logic 4. Simplicity To be readable, your content needs to convey all types of information in an understandable way. And, when your content is understandable to more people, more people will stay longer, which will help your Google rankings.