Today I am speaking with Nicole, founder of Trusted Surgeons. Trusted Surgeons founder, Nicole Montgomery, has been a cosmetic and plastic surgery registered nurse for over 8 years. Nicole has 20 years’ experience in customer service, administration and marketing roles. Nicole's diverse background and creative flare has led her to be a leader in medical marketing. Trusted Surgeons launched in November 2016 and is now the most reputable source for plastic surgery information, support and advice. Trusted Surgeons believe that cosmetic surgery and elective procedures should enhance patients quality of life. However this is not always the case in a profit driven industry. Trusted surgeons is committed to providing a professional and ethically responsible service that complies with regulatory advertising standards and guidelines. They are advocates for patients, promoting informed decisions. Trusted Surgeons are the leading body helping patients without options, who require secondary surgery. Nicole has been recognized by the Ausmumpreneur community where she was awarded third prize in Digital Innovation. Nicole has presented at industry events; ASAPS, ASDC and Cosmedicon. Nicole has also been featured on: Four Corners, Seven News, Channel Ten Morning Show, Channel Nine, ABC and The Project Channel Ten. Nicole has been featured in digital and print media including: Snapchat, The Daily Telegraph, Sun Hearld, Newscorp, Dailymail, Professional Beauty, Spa + Clinic, Whimm, The Pedestrian and is a contributing author to Mamamia. In 2018 Nicole worked with the Victorian government on a campaign surrounding the dangers of cosmetic injectables. Nicole is always looking for ways to raise awareness, transparency and standards in the aesthetic industry. Nicole shares how her journey into the field of nursing and plastic surgery inspired the beginnings of trusted surgeons and the importance of finding qualified practitioners. I started by asking Nicole what she thought is the biggest misconception about plastic surgery. Listen on all major podcast apps!