I have a lot of clients who tell me that after spending precious time putting on their makeup, it never seems to last as long as they want it to. A lot of the times, the issue is in the application process! For eyeshadow, patting the shadow onto lids is my go-to technique. Avoid swiping the product across the lid with your brush, this just blends the shadow out and away. Using the flat side of your brush, pat the shadow into the lid and repeat until you achieve your desired look. This will keep the shadow put all day long, trust me!